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, November 5, 2024 in

Marketing

Marketing
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CAGE Distance Framework: Understanding Challenges in Entering International Markets

Almost every business wants to move beyond its national contour with the power of globalization at work in today’s business. Approaching international business has its share of problems. Some influential factors such as culture, administration, geography, and economics create massive challenges for companies entering a new market. International business strategists overcome all these complexities with…

Marketing
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TOWS Analysis – Definition With Examples and Tips

Organizations seek to continuously monitor and adapt to internal and external environments in a rapidly changing business environment to sustain competitiveness. Here, the TOWS Matrix/ TOWS strategy is one of the strategic tools to analyze the situation. The SWOT framework, TOWS analysis, is concerned with strategies concerning turning threats and opportunities into action. The article…

Marketing
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SWOT Analysis – Definition with Real World Examples

SWOT analysis is a strong tool in strategic planning primarily used to understand the business or individual by identifying and evaluating its strengths, weaknesses, opportunities, and threats. It helps comprehend the internal and external factors that influence an organization or personal goals to success. This article contains the elements of SWOT analysis, the template, how…

Marketing
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Ansoff Matrix – Definition with Examples and Tips

The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool that businesses use to help in developing their product and market growth strategy. It was invented by Igor Ansoff in 1957. It provides the framework that is necessary for identifying growth opportunities by matching up existing and new products against…

Marketing
4

PESTLE Analysis: Explanation with Examples & Template

PESTLE analysis is one of the excellent tools that help businesses make an inseparable analysis of the external environment and all those forces or factors that can impact their strategy and operations. In simple, PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental Analysis. Here we will describe all the elements of PESTLE analysis…

Marketing
2

Porter’s Five Forces: Analyzing Industry Competition

Any business owner who desires to gain an edge over others must be observant to appreciate the competitive forces that drive any particular industry. One commonly used tool for this is Porter’s Five Forces framework by Michael E. Porter. The model enables a business to analyze an industry’s competitiveness level and develop ways to better…