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, September 10, 2024 in

competitive advantage

Marketing
1

Ansoff Matrix – Definition with Examples and Tips

Posted byBishal Kauri

The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool that businesses use to help in developing their product and market growth strategy. It was invented by Igor Ansoff in 1957. It provides the framework that is necessary for identifying growth opportunities by matching up existing and new products against…

Marketing
2

Porter’s Five Forces: Analyzing Industry Competition

Posted byBishal Kauri

Any business owner who desires to gain an edge over others must be observant to appreciate the competitive forces that drive any particular industry. One commonly used tool for this is Porter’s Five Forces framework by Michael E. Porter. The model enables a business to analyze an industry’s competitiveness level and develop ways to better…