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, September 11, 2024 in

marketing theories

Marketing
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SWOT Analysis – Definition with Real World Examples

SWOT analysis is a strong tool in strategic planning primarily used to understand the business or individual by identifying and evaluating its strengths, weaknesses, opportunities, and threats. It helps comprehend the internal and external factors that influence an organization or personal goals to success. This article contains the elements of SWOT analysis, the template, how…

Marketing
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Ansoff Matrix – Definition with Examples and Tips

The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool that businesses use to help in developing their product and market growth strategy. It was invented by Igor Ansoff in 1957. It provides the framework that is necessary for identifying growth opportunities by matching up existing and new products against…