The Marketing Axis

Institutional Theory Definition with 3 Key Concepts, Theories and Examples

In today’s business environment, understanding the behavioral aspects of organizations goes beyond issues of strategy and efficiency. Most often, culture,…

Contingency Theory with Key 3 Component, Application and Real-World Examples

The developments in the management theory keep on flowing and with such a flow, the consideration of contingency finds one…

Porter’s Five Forces: Analyzing Industry Competition

Any business owner who desires to gain an edge over others must be observant to appreciate the competitive forces that…