According to Bloomberg, sources familiar with the issue say that American YouTube star MrBeast is planning to raise $200 million to grow his business empire. This could put the value of his company at around $5 billion.
Bloomberg reports that MrBeast, whose real name is Jimmy Donaldson, is one of the most famous YouTube content creators. He talks with several financial firms and rich investors about the investment. But talks are still in their early stages, and details like possible backers and the final valuation remain uncertain.
MrBeast wants to get funds for his holding company, which has full or partial shares in a number of businesses, such as his chocolate brand Feastables, his snack company Lunchables and a company that makes videos.
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His Businesses made over $400 million in sales last year, so they are already making money. MrBeast wants to grow both his media and packaged goods businesses.
MrBeast’s YouTube videos often get millions of views because of his big tasks and giveaways. He has more than 367 million subscribers, which makes him one of the most popular creators on the site right now. His personal wealth is thought to be around $1 billion.