Social media marketing theory is the study of how businesses use social media platforms to promote their products or services. It includes strategies for engaging with customers, building brand awareness, and increasing sales through social media. Essentially, it looks at how to effectively market and communicate with people online. Social media is becoming very important for hotels and travel businesses because tourism goods are hard to touch or see, and it’s now easy for regular travelers to share their experiences online.
Unlike most mass media that only allows one-way contact, social media enables two-way communication between users.
Social media has brought back older ways of making choices that were common before mass media. In the past, people relied on opinions from family, friends, and neighbors when deciding to buy products.
What are the Theories Related to Social Media Marketing Theory?
Social media is becoming very important for hotels and travel businesses. The hospitality and tourism businesses provide services and experiences that cannot be touched or owned. Visitors need to use the information they receive, whether online or offline, to find and compare different product options.
User reviews and comments are based on real experiences and are very trustworthy. On the other hand, the growth of Internet technology has made it easier for people to share information online. Almost Anyone with Internet connection could easily blog, tweet, review, comment and update his or her Facebook status.
Here are some theories related to social media:
Micro-Theories
Word of Mouth/Psychological Ownership Theory and Perceived Control
Historically, tourism Researchers have found that advice from friends and relatives is the most commonly obtained and important source of information used by consumers in their travel decision making.
People tend to believe information from friends and family more than from marketing, because friends and family have no incentive to give their opinions.
Social Exchange Theory
Since social media relies on users to share information, it’s important to understand why people choose to get involved. Social exchange theory started from sociology research that looked at the exchanges between people or small groups.
The theory mainly uses a cost-benefit framework and comparison of alternatives to explain how human beings interact with each other, how they form relationships and bonds, and how communities are formed through communication exchanges.
Social Penetration Theory
Like social Exchange theory, social penetration theory shows how people build relationships through exchanges. The The latter looks more at individuals and pairs, while the former can explain behavior in groups and organizations.
Just like pulling an onion layer by layer, we reveal ourselves by slowly sharing our true feelings and identity. Social trade theory says that people build close relationships by sharing personal information. like pulling an onion layer by layer, we reveal ourselves by slowly sharing our true feelings and identity.
Macro-Theories
Social Network Analysis
Social Network theory sees people in a community as connected members and uses math to study how these connections are organized, grow, and change over time.
Social network analysis looks at people in a group as points, called nodes. The interactions between these people are referred to as ties, edges, links, or connections. Social networks can exist at different levels, including between individuals, families, groups, and countries.
They create a complicated graph. These connections could be based on how often you talk, friendship, family, money, romantic relationships, or shared interests and views. complicated graph.
McLuhan’s Media Theory
McLuhan is a Canadian philosopher and instructor known for the quote “the media is the message.”
He said that the media itself, not just what it shows, will change people and society. The actual messages people are sharing won’t be any different on the new media; the interactivity and frequency of new Communication patterns will change our behavior forever.
Pseudo-Theories
The way we understand social media is quickly changing because it’s now cheaper to create new ideas and tools thanksto the open-source movement. Academics often struggle because there is a gap between universities and the business, and the process of publishing their work takes a long time.
Many social media and online marketing companies are actually more creative and advanced in using social media for marketing. This part looks at two frameworks that help understand social media.
What are the Main Theories of Marketing?
Social marketing marketing theory Kotler? A good social media effort needs more than just posting every day. Despite more knowledge about social media, 47 percent of marketers still struggle to create effective social marketing plans.
Marketing theories help you understand your customers better, including what they need, what drives them, and what they want to achieve. They also help you understand the market you’re working in. You make effective social media ads, and here are the key marketing theories:
The Seven Ps of Marketing Mix
The 7Ps is an important marketing idea, so it’s common for many businesses to base their marketing plans on it.
The 7Ps are key factors that businesses should use to plan their marketing efforts. To make your social media efforts successful, you should focus on at least three of the 7Ps.
- Product: the item being sold
- Place: where you distribute the product
- Price: cost of the product
- Promotion: Marketing, advertising, and sales
- Physical evidence: Proof the product exists
- People: your employees
- Process: How your product is delivered to the consumer
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. These are the things you need to consider when thoroughly analyzing your social media efforts on different platforms. Your skills and flaws are internal, while opportunities and threats are always external.
Maslow’s Hierarchy of Needs
Maslow’s Hierarchy of wants is a five-tier description of consumer wants. The idea says that a person should meet one level before moving on to the next one.
In marketing, you need to understand what your customers want and then use that knowledge to create effective social media ads.
What is Chaffey’s Theory of Social Media Marketing?
Chaffey’s theory of social media marketing focuses on how businesses can effectively use social media to connect with customers and promote their products or services. It emphasizes the importance of understanding the audience, creating engaging content, and measuring the results of social media efforts to improve future strategies. In simple terms, it’s about using social media smartly to reach and engage customers. Keeping an eye on and helping customers converse and share experiences online to promote good connections with a company and its brands, which can lead to increased sales. Interactions can happen on the company’s website, social media, and other external sites.
Social media marketing is a key part of online marketing. It involves engaging with customers on platforms like websites, Facebook, Tumblr, and Twitter. You can also do this on a forum or blog. Online networking marketing is an important type of digital advertising. It involves encouraging communication between users on a company’s website or through social media platforms like Facebook, Twitter, and blogs or forums. It can be used like any regular communication tool. For example, businesses can use Facebook or Twitter to send texts to customers or partners who have signed up. To make the most of social media, it’s important to start and engage in conversations with users.
Features of Social Marketing Theory
Creating Audience Awareness: To support a new idea, person, or behavior, the first step is to let people know that it exists.
Reaching the Right Audience: When sharing information, first figure out who needs the word, and then choose the best way to reach them.
Strengthen the message: When people get a new word, they often forget it quickly. It’s important to keep sharing the idea in different ways so that people hear it often.
Create Images or Impressions: If the audience isn’t interested in the person, product, or service being sold, they won’t look for more information about it.
Create excitement or curiosity: To get the audience to look for information, you need to catch their attention and spark their interest. After this is finished, information should be easy for everyone to access.
Achieve the goal you want: After the information is shared with the audience, steps should be taken to help them make the right choice.
How Ginee Ads or Ginee ERP, Implement Socmed Theories
The data on social media sites like Facebook, Twitter, and LinkedIn can affect businesses, not just personal connections. Employers often check social media sites when looking for new employees. Sales and marketing experts can look at personal or business profiles and social media discussions to find trends and possibilities.
As social media grows and more people learn to use it, businesses should think about how to include social media and communication methods in their daily operations. This includes things like Ginee ads and the Enterprise Resource Planning (ERP) systems that support them.
Conclusion
Social media marketing is a sure fire way for your business to succeed. You need to create a plan that helps you reach your social marketing goals.
