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, September 4, 2024 in

business strategy

Marketing
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TOWS Analysis – Definition With Examples and Tips

Organizations seek to continuously monitor and adapt to internal and external environments in a rapidly changing business environment to sustain competitiveness. Here, the TOWS Matrix/ TOWS strategy is one of the strategic tools to analyze the situation. The SWOT framework, TOWS analysis, is concerned with strategies concerning turning threats and opportunities into action. The article…

Sales
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Boost Your Business with Effective Sales Initiatives

Today’s market is highly competitive, and it needs more than just the ordinary techniques of selling to be out front. Companies must continue innovating and creating sales initiatives to drive growth and improve performance. Sales initiatives that are well-planned will have the effect of re-energizing your sales team, firming up your relationships with your customer…

Marketing
1

Ansoff Matrix – Definition with Examples and Tips

The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool that businesses use to help in developing their product and market growth strategy. It was invented by Igor Ansoff in 1957. It provides the framework that is necessary for identifying growth opportunities by matching up existing and new products against…

Marketing
4

PESTLE Analysis: Explanation with Examples & Template

PESTLE analysis is one of the excellent tools that help businesses make an inseparable analysis of the external environment and all those forces or factors that can impact their strategy and operations. In simple, PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental Analysis. Here we will describe all the elements of PESTLE analysis…