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, December 3, 2024 in

the marketing axis

Marketing
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TOWS Analysis – Definition With Examples and Tips

Organizations seek to continuously monitor and adapt to internal and external environments in a rapidly changing business environment to sustain competitiveness. Here, the TOWS Matrix/ TOWS strategy is one of the strategic tools to analyze the situation. The SWOT framework, TOWS analysis, is concerned with strategies concerning turning threats and opportunities into action. The article…

Leadership
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Servant leadership: How to lead with the heart? | Liz Theophille

This article covers the motivational speaker Liz Theophille’s “concept of servant leadership and its impact on a team”. Here, she shares her experience heading an inquiry for an initiative that promotes change in the business.  Liz Theophille manages digital and technology operations for a sizable international healthcare organization. She stated that she thought one needed…