The Marketing Axis

Social Media Marketing Theory: Know Everything Now!

Social media marketing theory is the study of how businesses use social media platforms to promote their products or services. It includes strategies for engaging with customers, building brand awareness,…

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SWOT Analysis: Definition With Top 3 Real World Examples

SWOT analysis is a strong tool in strategic planning primarily used to understand the business or individual by identifying and evaluating its strengths, weaknesses, opportunities, and threats. It helps comprehend…

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PESTLE Analysis: Explanation with Examples

PESTLE analysis is one of the excellent tools that help businesses make an inseparable analysis of the external environment and all those forces or factors that can impact their strategy…

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SLEPT Analysis: Definition with examples and tips

Are you getting lost in external forces? Are you searching for SLEPT Analysis? yes, you are at the right place. External factors can affect your company planning at any time.…

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Ansoff Matrix – Definition with Examples and Tips

The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool that businesses use to help develop their product and market growth strategy. It was invented…

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